Hey there Rock Stars! Welcome to Day 27 of the 30 Day Challenge to Rock Your Network Marketing Business! #RYNMB30 (It’s not too late to join us! Start your 30 days on whatever day you find this challenge! ) For more info, and for a tracking sheet CLICK HERE!
Today, let’s talk about customers! One of the keys to building a strong, sustainable business is developing a healthy sized, happy customer base. Why is this so important? Our business is built by the volume that is created by sales to an end customer—whether it be the distributors who are using the products monthly and getting great results, or happy customers who are loving their benefits! When you’ve got an army full of people on auto ship, experiencing incredible results with your product that translates into big business! Watch the 5 minute video on customers, and then find 5 top tips below the video for ideas on how to get an army full of them yourself!
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Here’s 5 Top Tips On How To Find Customers:
1) Host events in people’s homes. My company isn’t a party plan company, but when I started my business, I hosted some events in my home to share the products and the opportunity. I knew if I had limited hours, I would rather spend 1 hour of my time in front of 10 or more people, opposed to talking to one person on the phone for an hour! It was a great way to build my business fast! When I saw the success these events brought, I began calling my friends and family saying, “I have a business that’s growing in your area, and I would love to meet new people. Would you be willing to host an event for me? You invite your friends, I will do all the work, and I’ll even throw in free product as a thank you”! This expanded my audience, increased my exposure, and helped me to secure more customers and leads for my business.
Customer appreciation events are powerful. Once a quarter my local team and I did Friends, Family, and Customer appreciation events. In the evening we would do a “Cocktails and Conversations” type event. If it was during the day, we would call them “Coffee and Conversations”. Sometimes we would even host a luncheon. We would focus on sharing customer testimonials, highlight new products, do fun games, and drawings. And of course, we mentioned the opportunity and shared our business success stories! Our friends, family, and customers would come and bring their friends! These fun networking-type events would pack the room for us! We always had tremendous results! (IDEA: wouldn’t it be fun to do a combined event with your team, and do a BIG “Friends, Family, and Customer Appreciation Luncheon or Event, in the month of February? After all, it is the month of “LOVE” and a great way to show appreciation to those you love, and share the products and business you love too!)
2) Networking Groups- One of my top leaders Amy recently did a rockin class for our team on how to generate big business through networking groups. One of her mentors (a 6 figure earner in our profession) had recommended it. Amy committed to going weekly (they do require commitment and building of relationships)…but today it’s generated a lot of product volume for her, and recently the gals in the group hosted a wine and cheese event for her which produced significant sales!
3) Gift your products at every occasion. I am always looking for ways to get our products in people’s hands, whether it is the holidays, someone’s birthday, or as a thank you. I know if I can get them on the product, they’re hooked! Plus it’s an open door to a conversation about my business in the future when I follow up!
4) Social media and sharing stories are a great way to share your products. Use your product or service at all times. Make sure your family is too! Develop a lot of customer testimonials and share them. If applicable to your product, post before and after’s and testimonials on social media sites.
5) If your company offers samples, try using a sample pack approach. Look for ways to engage in conversation. Give someone a compliment. Ask a lot of questions. (“Great service. Do you love your job?” or ”Cute kids. Where do they go to school?”) Then leave them with a sample and say, “I’ve loved chatting with you today. I would love to leave you with this gift (tell them more about the sample, and what it does.) I promise you’ll love it. If you promise you’ll try it, I promise I’ll follow up!” Get their name, number, and tell them what time you’ll call, and write it on the card you leave with them. When you follow up: “How’d you love the product? Before I tell you more about it, I would love to tell you why I’m excited about my business!” One of our top leaders Cindy was prospected this way and is now leading a rockin’ team. When she taught our team this approach, it created a huge wave of momentum for us!
BONUS TIP:
Develop your own “referral rewards” program- that rewards your customers and contacts for referring people on to you for the products, or the opportunity—or even if they’d be willing to host an event for you to help you to expand your audience.
I’d be sure to tell your customers and contacts that you’re always looking for referrals for the business, and for people who’d like to join the on the products…and then tell them what you’re willing to offer for their referrals, whether it be a small product that you can fulfill through your personal order, or whether it be cash back from your commission as a “finders fee”.
And then let them know you’re expanding in their area, and would love to get to know more people. Say something like: “I’m expanding my business in your area and would love to meet more people! Would you be willing to host an event for me? It would just take an hour of your time, you invite people, I’ll do the work, and I’m happy to throw in some of your favorite products as a thank you.” If they host that event, when people are signing up, another trick is to ask them: “Are these folks coming in under you or under me? Now’s your chance to join me”! My business partner Karen did this and developed a whole new leg in her organization!
Use your discretion on how much you’re willing to give for referrals who join you on the products or the business, or if someone hosts an event for you—but don’t forget, referrals can be very rewarding! Some of my strongest consultants came from referral sources! In fact, my personal business partners Emily & Tim are both top leaders in our company. I met Emily through my sister Emily. My sister wasn’t interested in our business, but I asked her if I could share more with her about what I was doing, in hopes that she could lead me to someone. I further explained there would be referral rewards for her if she did! She agreed, I shared more, and I gave her some ideas of what to email out and a few brief blurbs to post on Facebook. One day, she posted a few sentences on Facebook about my business and my success, asking people if they wanted to learn more. A gal at our gym messaged her back, came to one of our meetings, and joined me! Today, she’s risen to the top of our leader board, has earned over $10,000 in bonuses with the company on top of her commissions, and also served on our company’s advisory board! The best part? Emily and Tim have become two of our best friends!
As you can see, referrals can be very rewarding! So get out there and share your rockin referral rewards with everyone!
Have tons of fun this week on your quest for new customers–now go out there, and get an army full of them!
What are YOUR ideas for getting customers? Please post below!
And if you “LIKE” what you learn, please let me know, and don’t forget to “SHARE” this post with your rock stars on your team Facebook groups, social media sites, or by emailing the link to this post (and remember, this is copyrighted material, so always share straight from the source–YOU ROCK!)
