Sarah Robbins blog

The Why Behind The What – Knowing Your Reason WHY in Network Marketing


The Why Behind the What– The Importance Of Knowing Your Reason “WHY” in Network Marketing

One of the most important exercises you can do as you begin your business (and as you begin new partners in business) is to identify your “Reason Why”. What is driving you emotionally to develop a successful business?   Your “why” is your long term vision for success in your business.

Let me ask you a few questions: If time and money were no issue, how would your life look?   Where would you live? What would you drive? What would you do with your time? Would you have any debt? In other words, what will a successful business do for your life, your family’s life, and your lifestyle?

I want you to clearly write down why you are doing your business. The more specific, the more powerful it will be! Make it compelling so it causes you to find the time, face your fears, and persevere!

Is your reason “why” to have a college fund for your children, to pay off debt, buy your dream home, become more self-reliant, are you funding your retirement? For me, I wanted to start a foundation for women and children that I would fund through my business

One of the first things I did when I started my network marketing business was create my reason “why”. I remember working with one of my mentors who asked me: “Sarah, what’s your reason why?”

I told her: “I want to start a foundation for children that is fully funded through my network marketing business. It will provide housing, teaching and training for mothers, and a camp for kids!”

Impressed, she asked: “ And how much will that cost?”

“Millions” I told her.

She proceeded to ask: “And how does that feel?”

“I have to admit, it’s overwhelming,” I said.

You see, my why was so big, that at times instead of serving as a motivator, it would demotivate me. I was so overwhelmed by my dream that I often felt defeated, which is why it was easy for me to want to quit when I got discouraged. I never really felt like it would be possible to realize my dreams.

She then gave me the best advice, to break down my reason why into achievable goals so I could celebrate small successes on the way to my big dream. I started a separate bank account, which would allow me to put aside a portion of my check each month and do something nice for a family in need. As my checks grew, so did the impact we were able to have on others. We sent a mom’s young boys to fine arts camp. We covered medical bills. We built a few ramps for people with physical impairments. We provided holidays to families in need. We traveled to India to help open up orphanages. We were able to give money to many causes that tugged at our hearts. Now I was motivated! Now I was being driven by my dreams.

I’ve heard people in the profession say that your why should make you cry. What that means is that your why should move you emotionally, and keep you enthusiastic about this business during the ups and downs that any entrepreneur can face. It helps you to discipline your disappointments, not to deviate from your mission, and it keeps you driven by your dream!

Everyone has ups and downs, challenges and achievements, disappointments and success.   When you are clear about your Reason Why, you will continue to be driven by your dream, rather than being fueled by your disappointments. Take time to write down (or revisit) your “WHY” today–share it with your sponsor, significant other, or your accountability partner. Post it where you will see it. Revisit it from time to time. As your success grows, so will your goals and achievements.

We just took one more big step toward our WHY, and opened up an orphanage for 100 boys in India! Currently the sister project (a neighboring home for the little girls) is set to open this December 2015!

Check out our first Angel House (our first “WHY”) here:

Remember that anything is possible is your reason why is big enough!

*WHAT IS YOUR “WHY”? I’d love to hear–please post as a comment to the blog below! 


Who is Sarah Robbins? The #1 earner in her company and one of the world’s leading network marketing distributors. She is also the author of the best-selling book ROCK YOUR NETWORK MARKETING BUSINESS that you can purchase here.

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